e-commerce tips

Are your customers having a “micro moment”?

Did you know that 71% of consumers shop in “micro-moments” AKA: shopping while doing something else. More than a third say they do so at least weekly and some do it several times a day. While what makes something worth buying is still about value, brand, and convenience, how customers get to the decision point   →

Engagement fixes a lot of problems—more than you think

Engagement fixes a lot of problems—more than you think! Every e-commerce site has the same basic goal—sell more stuff. SEO is the art of getting a site to rank higher with Google. But consider this from Google’s perspective. What is Google selling? They are selling the best search experience for users. They want you to   →