e-commerce tips

What is the best free Shopify theme?

How to choose the best free theme for your Shopify site Shopify 2.0 themes Before you get started looking at themes, you should know that Shopify has introduced a new theme structure that makes many things behind the scenes more streamlined and consistent. They call these themes 2.0 themes. While you can still buy themes   →

5 Ways to Increase Your Shopify Sales

5 Ways to Increasing Shopify Sales 1) Get your site to stand out and be memorable. Stylaquin is an engagement engine that adds the tools and experience power-shoppers love. It creates Look Book pages for each product using our algorithm. Instead of clicking through each image one by one, customers see a full page of   →

How a link from the Dalai Lama boosted my Google site rank

Give your Shopify SEO a boost with external links Years ago, I helped out a non-profit, and they asked if they could do something for me in return. I asked them to link to my website, and I linked to theirs in return. A few months later, my site’s Google site rank skyrocketed. It turned   →

Are your customers having a “micro moment”?

Did you know that 71% of consumers shop in “micro-moments” AKA: shopping while doing something else. More than a third say they do so at least weekly and some do it several times a day. While what makes something worth buying is still about value, brand, and convenience, how customers get to the decision point   →

Engagement fixes a lot of problems—more than you think

Engagement fixes a lot of problems—more than you think! Every e-commerce site has the same basic goal—sell more stuff. SEO is the art of getting a site to rank higher with Google. But consider this from Google’s perspective. What is Google selling? They are selling the best search experience for users. They want you to   →