how to improve the online experience for women

3 technology innovations that can Increase Shopify Sales

re you a Shopify site that wants to increase sales and engagement? Are you looking for Shopify Apps that would be helpful to your customers and not blow through your marketing budget. Here are three to consider.

Is Sugar and Spice the Next Technology Disruption?

What is the biggest differentiator between your customer segments? By that I mean, when you sort your customers what are the first big buckets? Gender? Age? Geographic Region? Income? If gender is the biggest differentiator, then what I’m going to say is very, very important.

“Men Buy, Women Shop”

“Men Buy, Women Shop” Back in the time before Covid-19, more men shopped online than women, 84.3% versus 77%. The online experience is designed for the way men shop, or more correctly, the way men buy. Retailers have spent a lot of time and money looking at how women shopped in stores.¬†According to Robert Price,   →