how to increase online engagement

The Power of “What if?”

Let’s talk about “what if?” Building a business is hard, even with great tools like Shopify. Starting out with nothing but an idea and then working through all the questions, and the million, million decisions that it takes to even open the door. Then the grind to get customers, until you finally build your store   →

Is Sugar and Spice the Next Technology Disruption?

What is the biggest differentiator between your customer segments? By that I mean, when you sort your customers what are the first big buckets? Gender? Age? Geographic Region? Income? If gender is the biggest differentiator, then what I’m going to say is very, very important.

Is your site fun and sticky, or clicky and icky? Here’s how to fix it.

Is your site fun and sticky, or clicky and icky? Here’s how to fix it. Websites are not designed for browsing. Clicky and icky pretty well sums it up. Think about how many clicks it takes to view one item with four images on the average site. One to get to the image, three more   →