What is the biggest differentiator between your customer segments? By that I mean, when you sort your customers what are the first big buckets? Gender? Age? Geographic Region? Income? If gender is the biggest differentiator, then what I’m going to say is very, very important.
Is your site fun and sticky, or clicky and icky? Here’s how to fix it and a $500 coupon to get you started. Websites are not designed for browsing. Clicky and icky pretty well sums it up. Think about how many clicks it takes to view one item with four images on the average site. →