Tailoring the Best Clothing App Experience on Shopify

Posted on October 2, 2023 by Stylaquin1

The Perfect Fit: Tailoring the Best Clothing App Experience on Shopify

The Intersection of Fashion, Tech, and E-commerce

Fashion, with its ever-evolving trends and distinctive personal expressions, has always been an art form that captures both the culture today and how far we have come. Fast forward to the digital age, and we’re at the unique intersection where fashion meets technology, resulting in an exhilarating fusion that’s reshaping the very way we shop. This fusion is most evident in platforms like Shopify, where e-commerce makes it easy for fashion retailers at all levels to sell to a vast audience. But are they connecting with their audience on a deeper, more interactive level? Because to get ahead of the pack, It’s not just about selling clothes anymore; it’s about offering an immersive experience.

Criteria to Evaluate Shopify Clothing Apps

Before diving into the best clothing apps available on Shopify, it’s crucial to understand the parameters that set these apps apart:

User Experience (UX): A simple, intuitive interface is key. The user should not only find the app easy to navigate but also enjoyable.
Integration: How seamlessly does the app integrate with Shopify and other essential tools?
Features: Does the app offer unique features that can significantly elevate the online shopping experience?
Scalability: Can the app support a growing business, adapting to increased traffic and product inventory?
Support and Updates: Regular updates and prompt customer support can make a world of difference.

Does Your Site Do This?

It can with Stylaquin! Stylaquin is the easy to add Shopify app that transforms your website. Stylaquin makes shopping faster, more engaging, and more fun. Stylaquin shoppers stay longer, view over 85% more products, come back more often, and buy more when they do. Find us in the Shopify App Store.

Top-Rated Clothing Apps on Shopify

Stylaquin: At the nexus of intuitive design and technological innovation, Stylaquin stands out as a premier choice for fashion entrepreneurs on Shopify. Two of its standout features include the Look Book, offering shoppers a magazine-esque browsing experience, and the Idea Board, allowing users to curate and visualize their fashion choices in a unified space. For store owners, the insights generated by Stylaquin, concerning customer preferences, can be revolutionary in driving marketing strategies and product placements.
Size Recommendation Apps: One major hurdle online fashion retailers face is ensuring customers choose the right size. Apps like Kiwi Size, Fit Quiz, and Robosize These apps use customer data, like height, weight, and fit preferences, to recommend the most suitable size, reducing return rates.
Virtual Dressing Rooms: Giving shoppers the ability to virtually try on clothing items using augmented reality could be a game-changer. For now just being able to collect and curate the things that shoppers find interesting will improve the online shopping experience. Stylaquin has a feature called the Idea Board that does just that. Power-shoppers find this particularly helpful.
Inventory Management Tools: For the business side of things, keeping track of inventory is crucial. These apps help store owners manage stock levels, track bestsellers, and identify items that may need promotional boosts. Shopify has a full range of inventory management tools built into the platform, but stores who have special events, pop-up stores, and affiliate sales may need advanced tools that can only be found in an app.

Features That Make These Apps Indispensable for Fashion Entrepreneurs

Personalization: Modern shoppers crave personalized experiences. Tools that utilize AI to offer tailored product recommendations based on browsing and purchase history are constantly improving. Apps like Wiser, Drift AI, and Frankie AI are are showing improved sales and conversions, by helping shoppers see items they may have missed.
Interactive Browsing: Stylaquin’s Look Book is a prime example of how browsing can be transformed into an interactive experience, making shopping more engaging and enjoyable.
Insights and Analytics: Beyond the front-end customer experience, apps that provide valuable data can transform a store’s strategy. Knowing what products resonate with shoppers, and which don’t, can guide inventory decisions and marketing campaigns. Shopify makes it easy to connect Google analytics which goes into great deal, perhaps overwhelming detail for some. Stylaquin is the only app that can provide analytics on the entire shopping experience for Stylaquin shoppers. It also has an insights panel that shares the most actionable insights and explains how to use them.
Loyalty Programs and Incentives: Apps that enable stores to offer rewards, points, or discounts for repeat customers can foster brand loyalty and encourage repeat business. Shopify has too many Apps to list, all with slightly different features and benefits. Be sure you know what your customer is looking for before adding a loyalty app. Just increasing customer engagement and making your store stand out in the crowd, like Stylaquin does can deliver significantly more repeat visits and create loyalty without giving up margin or adding complexity.

Remember to make it fun!

The big truth about shopping is that there are three kinds of shoppers, Those who love to shop are the ones you should focus on first. Stylaquin was invented because women deserve a better online shopping experience. One that’s faster, more beautiful, more intuitive and one that makes it easy to explore and engage with all the fabulous products they find. That’s what makes a shopping experience memorable and worth coming back for!

Don’t get mad at Google, outsmart it! Having trouble getting your site to rank well? Wondering how to get to the top positions without paying for placement? Google is just an algorithm, once you understand how it works, you can learn how to outsmart it. Download your copy today!

P.S. It’s free and we will never share your name. You can unsubscribe at any time.

How Time on Site impacts SEO

Posted on September 14, 2023 by Stylaquin1

Enticing customers to stay longer can have a big impact on your SEO rank

Why is time on site important? It’s the often overlooked metric that measures how engaged and interested visitors are with your website. The longer a visitor spends on a website, the more likely they are to interact with the content, explore different products, and ultimately make a purchase.

Let’s break that down into 4 components.

Increased engagement: The longer a visitor spends on a website, the more engaged they’re likely to be with your content. We spend time with stores we like, so increasing time on site also leads to increased brand awareness, product interest, and ultimately, sales.
Improved user experience: If visitors are spending a lot of time on a website, it’s a good indication that they’re finding the site easy to navigate and the content valuable. This kind of positive user experience increases customer loyalty.
Better search engine rankings: Time on site is one of the metrics that search engines use to determine the quality and relevance of a website. If visitors are spending a lot of time on a site, search engines see this as a sign that the site is providing high-quality content and improve its ranking accordingly.
Higher conversion rates: When visitors spend more time on a website, they learn more about the brand and products, which leads to trust, which, as I mentioned in the Post on SEO Metrics, leads to higher conversion rates. In addition, longer time on site is often an indicator that a customer is closer to making a purchase.

Does Your Site Do This?

Okay, you’re sold, but how do you get customers to stay longer?

Here are some thing to consider:

Improve the user experience: A good user experience is crucial for keeping visitors on a site for longer periods of time. This includes factors such as site speed, easy navigation, and clear product descriptions.
Offer engaging content: Providing high-quality, relevant content can help to keep visitors engaged and interested. This can include product videos, blog posts, customer reviews.
Eye Candy: Making sure your site visually appeals to your target customer is crucial for extending time on site. High-end customers want to see beautiful photography and lifestyle images. Everyone wants to see photography that clearly shows the products. Clear photos that show features also reduces returns.
Personalization: Personalizing the user experience based on a visitor’s behavior and preferences can help to increase engagement and time on site. This can include personalized product recommendations, and customized landing pages for customers who are coming from an ad, blog, or other trigger.
Incentives and rewards: Offering incentives such as free shipping, discounts, and loyalty programs can help to keep visitors on a site for longer periods of time and increase the likelihood of making a purchase.
Optimize for mobile: As more and more consumers shop on their mobile devices, optimizing for mobile is crucial for increasing time on site. This includes using a mobile-responsive design and optimizing for mobile search. This is especially important if you have a younger customer, but granny is on her phone now and girl likes to shop.
Utilize social media: Social media can be a powerful tool for driving traffic to an online store and increasing time on site. Make sure your social media content links back to your website and also encourage social sharing.
Making it fun to shop: This is my favorite. We all do more of the things we enjoy and shopping is more fun with Stylaquin. How much fun? Data shows that Stylaquin shoppers stay on site a whopping 70% longer and view 185% more items. Here’s a link to a short video that explains how Stylaquin works.

So to wrap all this up, time on site is an often overlooked metric that absolutely impacts your site rank with search engines. Making your site more attractive, more personal, more interesting and more fun to shop will entice your customers to stay longer, buy more and come back more often.

P.S. It’s free and we will never share your name. You can unsubscribe at any time.

Understanding customer intention translates to more sales

Posted on August 16, 2023 by Stylaquin1

Intention is key to understanding your customer's journey

There’s a marketing strategy called Jobs to be Done that goes beyond personas. A quick understanding of Jobs to be Done is that the same person may have different needs depending on what job they are trying to get done. An example is a person who chooses a fancy pizza restaurant for a date night with a spouse but chooses a quick-serve pizza restaurant when they need to get a meal for their kid’s team. Though in both instances they chose pizza, they didn’t buy it from the same place.

Personas are a general idea of the person most likely to buy your product. Usually, the more niche your product is, the better personas will work. Except… yeah, all those exceptions. Starting with personas is just good marketing, but understanding your customers’ intentions will get you much closer to creating an experience they will return for.

Why did they come to your site?

It’s easy to fall into the mindset of “I sell shirts. They wanted a shirt. That’s why they came to my site.” While true, it doesn’t get to any nuance that will reinforce branding or encourage a return visit. Why customers come to your site is a profound question. Did they experience your brand previously and are looking forward to continuing the relationship? Are they new and just taking a peek? Are they killing time, but would make a purchase if something caught their eye? Do they have something special in mind? Did a friend send them? Did an ad send them? Are they looking for a gift? Are they shopping for themselves?

Does Your Site Do This?

How do you determine intention?

When I first came up with the idea for Stylaquin, I saw it as a way to improve the online shopping experience, which was perfect for customers who already knew what they wanted, but not for customers who were interested in browsing and discovery. That basic structure hasn’t changed in 20 years. As I reviewed the data from shoppers engaging with Stylaquin, I realized that browsing and exploring were super helpful in unlocking intention. The insights panel in Stylaquin shows the most purchased items and the most abandoned items for all purchases, but for shoppers who use Stylaquin, it also shows the most viewed items and the most saved items. That’s where you start to see a more nuanced look at intention. Are your customers browsing or buying? Are they looking at two items, or twenty? Did they add something to the cart and keep shopping, or did they leave?

Back when I worked for L.L. Bean, the catalog started the purchase journey. Now it could also be a Facebook ad, Instagram post, TikTok challenge, YouTube video, Pinterest board, or a slew of online mentions and touch points. Online shopping has transformed from an online order-taking experience to part of a much larger ecosystem of online experiences and offerings. The question we should be asking is: if a customer sees something that they like enough to explore, why do websites focus on navigation, but never on browsing and exploration? When we see the delight and discovery social media brings to online shopping, why aren’t we working to incorporate it into the structure of our websites?

Customer journeys of discovery

How many times have you gone to a website with the intention of buying a specific item, say a gift, and ended up finding something for yourself? Happens all the time. The more items customers look at, the more likely they are to make a purchase. One of the reasons Stylaquin gets such great results is shoppers view 180% more items than non-Stylaquin shoppers. Discovery leads to sales. Engagement leads to sales. Browsing leads to sales. Companies are spending staggering amounts of money on creating fun and engaging experiences outside their websites. It’s time to start looking at the actual shopping experience as a source of engagement. A customer’s intention might be to buy a specific item when they arrive, but they’ll come back if they have a good experience. Stylaquin shoppers come back 25% more often, and buy more when they do because they had a fun experience shopping.

AI is going to destroy keyword SEO

Posted on August 3, 2023 by Stylaquin1

AI built websites are going to destroy keyword SEO

Here’s a bold prediction about how AI will change SEO: engagement is going to become the single most important metric in determining your website’s Google rank, and it’s going to happen a lot sooner than you think. I read an article by tech thought leader, Om Malik, titled AI & Internet’s existential crisis. The threat he pointed out is that AI can create almost infinite websites with SEO designed to rank well with Google and other search engines in less time than it takes a person to come up with a good keyword strategy. Remember content farms that were only limited by the number of humans they could find to create cheap content? Now there’s no longer a limiting human factor. The sites that use AI to manage SEO will outperform the sites that are created by humans. The proliferation of machine-made sites, linking and amplifying each other in an ever-expanding web of SEO keyword goop will inevitably muddy the waters of the internet to the point that keywords, and even content itself, can no longer be trusted as the best way to direct searchers. Wow. That’s going to make online marketing even harder. It will look like what happened to email marketing—only it will happen in months, not years.

So what’s the pushback?

What will the search engines do when faced with a tsunami of content? Well, Google recently limited the content crawled on websites and started favoring new content. That means the AI content bots will adjust and start refreshing content more often. AI can iterate on one top-ranking piece of content infinitely. Every time search engines defend against an AI strategy to beat the algorithm, AI sites are going to come up with new strategies. It’s going to be a never-ending whack-a-mole game at mind-boggling speeds. The Google and Bing bots are going to be using AI to detect AI content. AI-generated sites are going to be constantly adjusting to stay ahead of the algorithm. But, wait. STOP! If all the legitimate sites are using AI too, how will the search engines sift through all the churn and clutter to determine where to send searchers?

Does Your Site Do This?

Searchers not bots

Remember, Google’s #1 success metric is how happy searchers are with the results provided. Google’s job is to make people happy by finding the best website, or information, to answer the searcher’s query. Without reliable keywords and unique content, how will the search engines determine which sites to send searchers to if there are umpteen million of them all looking remarkably the same? More importantly to you—how will you get the search engines to send searchers to your website?

What about ads?

You can, and probably will, spend a ton more money on advertising. But even ad spend is directly linked to your site’s SEO rank. So how do you outsmart AI and also make nice with the search engines?

Change is coming!

That’s where my bold prediction comes in. I think the most likely answer is going to be a huge shift in the importance of customer engagement as a key SEO metric. Customer engagement may well become the most important metric used by search engines to rank websites. Think about it for a minute. Customer engagement is the hardest metric to fake. Engagement tracks events, the things shoppers do on your site. Getting shoppers to engage with your website, look at more products, click on more things, play with more things, and return to your site more often is the only way to improve your engagement score. AI can’t help with that. You can’t fake real people having fun and participating in an experience of discovery. But you can make a website more fun to shop, more interesting, more memorable, and more likely to get return visitors. The easiest way to increase engagement is simply by adding Stylaquin to your website. If you’re a Shopify store and haven’t taken a few minutes to check out how Stylaquin get’s shoppers to view 180% more products, stay 70% longer, and come back 25% more often, now might be a good time watch the video below and visit the Shopify App Store. If you’re not on Shopify, give us a call, or join our waiting list.

Whatever strategy you use to create more customer engagement on your site, be creative, have fun, and don’t lose sight of the simple truth that you can’t out-iterate AI, but you can be way more fun to spend time with. As humans, we all seek out fun things, and happily go back to the things we enjoyed doing. The best engagement strategy is to be the website that’s the most fun to shop!

P.S. If you’d like to learn more about increasing engagement here’s a blog post on How to Increase Engagement Without Spending a Fortune.

New versus Best Sellers

Posted on July 6, 2023 by Stylaquin1

New versus Best Sellers and how best to leverage them both

Highlighting new items and best-selling items is just good marketing. They are both great way’s to get customer’s attention, but they function differently in marketing, though there is overlap in the type of customer they will appeal to. Let’s start with best sellers.

Best Sellers

These are the most popular products and the backbone of your store’s sales. Never underestimate the awesome power of best sellers. Merchants have something called the 80/20 rule where 80% of sales come from 20% of products. Where stores get into trouble is that they get bored. I remember when I was an Art Director at L.L. Bean everyone was sick to death of telling the bean boot story. That’s the story about how L.L. sold his first batch of bean boots but most of them fell apart. He took back every broken pair and replaced them with the now famous bean boot and the rest is history. It’s a great story. Every time we ran it, sales went up. Especially with new customers. But everyone in the company had heard it a thousand times so they rolled their eyes when it came up. Best sellers are like that. They are often the tried and true, boring products, that just keep selling. Not the shiny new products that everyone is excited about. Do you have a best seller collection? You should, it’s easy and it works. Customers who are new to your brand will be looking to see if you have anything that interests them. Best sellers are best sellers for a reason, make sure they’re featured on your home page. Use them on landing pages for ads and promotions. Think of them as both a gateway drug to your brand and a favorite bedtime story you can tell often.

Does Your Site Do This?

New

New is also powerful, but serves a different purpose and a different customer. New is a magic word, customers never get tired of it. (There’s a Bar Hop on magic words that may be of interest.) Your existing customers will already be familiar with your best sellers so new items are the best way to get their attention. On a Shopify website it’s easy to create a collection of new items that keeps itself automatically updated. Having an automated NEW collection is an easy set it, and forget it strategy. You can also make sure your home page shows some new items, so that returning customers have a reason to stop by. There’s an important truth in marketing that it’s easier to get more customers to buy, than it is to get customers to buy more. Best sellers are more likely to get customers to buy than new items. It goes back to the 80/20 rule. If you don’t know if you should feature a best seller or a new item, go with the best seller. Most of you traffic will be new visitors and best sellers are your best bet.

Is that all there is?

So is that all there is to NEW and Best sellers? Nope. You can use this strategy in your ads and customer emails. In ads, focus on best sellers. They are already proven winners. In existing customer emails, focus on New with a dash of best seller. Think of it as you get new customers in the door with best sellers and then keep them interested with new items. Best sellers are also a treasure trove of goodness for emails that don’t offer discounts. Your customers love these items so talk about where they came from, what makes them amazing, all their benefits, and finish with other items that are similar, complimentary, or also best sellers. If you only send out discount emails you are going away free money and training your customers that they shouldn’t pay full price.

If you enjoyed this video, and got some good info, please join our mailing list. If you’d like to see a Shopify app that increases the number of items viewed by 180%, increases time on site by 70% and just makes online shopping more fun and engaging, here’s a link to the Stylaquin Video in the Shopify App Store.

P.S. It’s free and we will never share your name. You can unsubscribe at any time.

How to get customers to stay on your site longer

Posted on June 2, 2023 by Stylaquin1

How to get customers to stay on your site longer

Time on site is the term used to measure how long a visitor stays on a website. Why is time on site important? It’s the often overlooked metric that measures how engaged and interested visitors are with your website. The longer a visitor spends on a website, the more likely they are to interact with the content, explore different products, and ultimately make a purchase.

Time on site does a lot of good things for your site. Let’s break that down into 4 components.

Increased engagement: The longer a visitor spends on a website, the more engaged they’re likely to be with your content. We spend time with stores we like, so increasing time on site also leads to increased brand awareness, product interest, and ultimately, sales.
Improved user experience: If visitors are spending a lot of time on a website, it’s a good indication that they’re finding the site easy to navigate and the content valuable. This kind of positive user experience increases customer loyalty.
Better search engine rankings: Time on site is one of the metrics that search engines use to determine the quality and relevance of a website. If visitors are spending a lot of time on a site, search engines see this as a sign that the site is providing high-quality content and improve its ranking accordingly.
Higher conversion rates: When visitors spend more time on a website, they learn more about the brand and products, which leads to trust, which, as I mentioned in the Hump Day Bar Hop on SEO Metrics, leads to higher conversion rates. In addition, longer time on site is often an indicator that a customer is closer to making a purchase.
Okay, you’re sold, but how do you get customers to stay longer? Here are some thing to consider:

Does Your Site Do This?

Improve the user experience: A good user experience is crucial for keeping visitors on a site for longer periods of time. This includes factors such as site speed, easy navigation, and clear product descriptions.
Offer engaging content: Providing high-quality, relevant content can help to keep visitors engaged and interested. This can include product videos, blog posts, customer reviews.
Eye Candy: Making sure your site visually appeals to your target customer is crucial for extending time on site. High-end customers want to see beautiful photography and lifestyle images. Everyone wants to see photography that clearly shows the products. Clear photos that show features also reduces returns.
Personalization: Personalizing the user experience based on a visitor’s behavior and preferences can help to increase engagement and time on site. This can include personalized product recommendations, and customized landing pages for customers who are coming from an ad, blog, or other trigger.
Incentives and rewards: Offering incentives such as free shipping, discounts, and loyalty programs can help to keep visitors on a site for longer periods of time and increase the likelihood of making a purchase.
Optimize for mobile: As more and more consumers shop on their mobile devices, optimizing for mobile is crucial for increasing time on site. This includes using a mobile-responsive design and optimizing for mobile search. This is especially important if you have a younger customer, but granny is on her phone now and girl likes to shop.
Utilize social media: Social media can be a powerful tool for driving traffic to an online store and increasing time on site. Make sure your social media content links back to your website and also encourage social sharing.
Making it fun to shop: This is my favorite. We all do more of the things we enjoy and shopping is more fun with Stylaquin. How much fun? Data shows that Stylaquin shoppers stay on site a whopping 70% longer and view 185% more items. Here’s a link to the Stylaquin video.

If you’d like to watch this as a video here’s the link.

What does keeping your content fresh actually mean?

Posted on May 22, 2023 by Stylaquin1

How to keep your content fresh

What does “Fresh” even mean?

When you ask experts how to get more organic traffic, one of the things that always makes the list is keeping your site fresh. Fresh is a pretty vague term. Fresh like lettuce, or fresh like potatoes? It turns out that there are different measures of fresh and they are measured differently.

The most basic measure is fresh content like new blog posts, articles, and videos. No real news flashes there. If you are a Shopify site that doesn’t add lots of new products then adding a blog and posting often will help, we’ll get to how often later.

Social media is another thing that search engines look at. Your instagram posts, TikTok videos, and Facebook updates all count. Google, which owns YouTube, not surprisingly favors video and YouTube channels. You can see where it starts to look like a racket.

So what tools do Search Engines use to determine what’s new?

Search engines use web crawlers to visit websites and index their content. When a web crawler visits a website, it looks for new content that has been added since the last time the website was crawled. Google’s web crawler, Googlebot, typically crawls popular websites several times a day, while it may only crawl less popular websites once a week or even less often.

There are things that admins and website owners can do to encourage web crawlers to crawl their websites more frequently. One is to make sure that their websites are well-indexed and that they use the right keywords and phrases throughout their content. If you are not sure how to do that there are apps that will streamline the process. Shopify has over 500 in their app store.

P.S. It’s free and we will never share your name. You can unsubscribe at any time.

Crawler-friendly web design

Your website’s design can make a big difference in how often it is crawled by web crawlers. Make sure your website is designed in a way that is easy for web crawlers to navigate. Important safety tip: none of that has anything to do with what you can see or even if it looks good. You can have a visually stunning website that is simply awful for web crawlers. Remember, web crawlers are machines, they don’t have taste, they aren’t cool, hip or even alive. They only understand what you tell them with words. So what does a website that’s beautiful to web crawlers look like? It looks the same as one that is ugly to web crawlers until you get into nitty gritty. Web crawlers want images that are named for what they show with alt tags and meta descriptions. They like URLs that are all short, concise and help describe where they lead. Don’t use URL shortening services like Bitly unless necessary. Web crawlers may have difficulty crawling and indexing shortened links, because shortened links often contain no information about the destination page, making it difficult for web crawlers to understand what the page is about.

Avoid using Javascript and Flash, and be sure to provide alt text for all images and videos. Using an SEO app that scores your content is a good idea. It’s easy to miss things and having a machine point out what the machines are looking for just makes sense. It is literally the blind showing you how to lead the blind.

Submit your website to search engines

If you are a new site, or if you don’t think your site is being crawled, you should submit your website to search engines through Google Search Console and Bing Webmaster Tools. Submitting to these two will tell all the search engines that your website exists and that you want it to be indexed. You only have to do this once. If you want to see if your site has already been indexed you can check in any browser by using the site: operator. Simply type site: followed by the URL of your website into the Google and Bing search bars. If your website appears, you are being indexed.

So what is the right amount of freshness?

The sweet spot for most sites is posting two to three times per week. This gives you enough time to produce high-quality content while still keeping your audience engaged. If you can’t afford a content creator, and you have other time pressures, do your best. Freshness is important, but not the only thing that search engines look at. It’s better to have high quality content on a regular basis than crap every day. If you are a Shopify store and want an easy way to boost your engagement stats check out Stylaquin.

If you’d like to see this content in video form click here or visit our Hump Day Bar Hopping page where you’ll find all the fun and informative Hump Day Bar Hopping with Stylaquin videos.

What Metrics Matter to Search Engines?

Posted on May 8, 2023 by Stylaquin1

SEO rank is determined by these 4 basic metrics

For those of you who are trying to tackle SEO, or Search Engine Optimization, the first thing to remember is that search engines are just machines that use an algorithm to determine your site’s SEO rank. There are no real live people involved, and search engines are basically blind unless you explain what an image is.

So what is this blind machine, that determines how much organic traffic you get, measuring when it crawls your Shopify site? There are four factors that determine site rank: Relevance, Authority, User experience, and Freshness.

Relevance

Relevance is the first sort search engines do when they try to match the user’s query with sites that might be a good fit. If you search for great family cars, you won’t be directed to a site that sells fishing lures. (Hopefully.) There are lots of additional factors that go into relevance like keywords, overall content match, geography, and the age of the relevant content.

Authority

Authority measures the quality of a site’s content, the number and quality of backlinks, how long a website has been around, and how much traffic it gets. If you are smaller site It is easier for you become an authority on a very narrow topic than it is for you to rank for a broad category. That’s why you often hear SEO experts talking about niche-ing down on one narrow market.

Does Your Site Do This?

User Experience

User Experience measures how much, and how often, visitors engage with a website. Things like time on site, total events (events are things like clicks, swipes and drags) and return visits are all part of user experience. Stylaquin really shines with this factor. It really boosts your engagement stats. here’s a link to the Stylaquin video.

Freshness

Freshness is how old your content is. Freshness is also a metric in your Authority score. If you google a keyword you want to rank for, pay attention to the age of the post. If you see a lot of older posts that shows you there’s an opportunity to rank higher for those keywords by covering the same topics in a newer post. It’s also a good idea to periodically update your top posts to keep them on top.

To recap: in order to improve your site’s search engine ranking you will need to dial in your site’s Relevance, Authority, User experience, and freshness.

Watch the Hump Day Bar Hopping video on SEO Metrics.

What improves Shopify conversion rates?

Posted on April 7, 2023 by Stylaquin1

What improves your Shopify site's conversion rate?

So you have a Shopify website, and you have great products, and everything looks good, but you don’t have a great conversion rate. What improves the conversion rate and how hard is it to do? Let’s start with what changes can improve your conversion rate.

Discounting: Discounting and regular sales will improve the conversion rate, it’s a tried and true method, but it also hurts the bottom line. If you are already swimming upstream, discounting may not be the best answer. Discounting means you have to sell even more to make ends meet. It’s really hard to win a race to the bottom. That said making sales a part of your overall strategy is smart. It can help move older inventory and bring in prospects if tied to other channels like social media and advertising.

Exclusive Products: Having exclusive products is a fabulous way to improve conversion rates. If you are the only one who has a special item, then customers can only buy it from you. Ask your vendors if there are any products you can have as an exclusive, even for a period of time. You may be able to get exclusives on a particular color or for a particular design. It never hurts to ask. Finding smaller, unique vendors who will work with you on shipping and minimums is worth the effort.

Does Your Site Do This?

Trust: When customers trust you, and trust your site, they’re more likely to buy from you. Make sure you have an “About” page that shares your story and your values. Be sure to share your story on social media as well. Most importantly live your values. We all like to buy from brands we like and trust. You can’t build trust overnight so make sharing what you are doing to help others, and what you do to generally make life better, whatever that may be.

Are there Shopify Apps that can increase conversion rates? Yes, though many are tied to discounting. To get the most bang for your buck, look at apps that increase engagement as well. Adding Stylaquin to your site is a great way to increase time-on-site, the number of items viewed and the number of return visits. All of that will help increase your site’s conversion rate.
If you would like to learn more about Stylaquin and see how it increased Sales, Orders, online sessions AND conversion rates, visit: https://www.stylaquin.com/white-paper-for-beta-test/.

3 technology innovations that can Increase Shopify Sales

Posted on March 20, 2023 by Stylaquin1

3 technology innovations that can Increase Shopify Sales

Are you a Shopify site that wants to increase sales and engagement? Are you looking for Shopify Apps that would be helpful to your customers and not blow through your marketing budget. Here are three to consider.

1) Stylaquin
Stylaquin is the newest of the three, and it is designed to delight and engage power-shoppers. Stylaquin adds a bar to the side of any Shopify website that acts as a portal to both a Look Book feature and an Idea board. It creates a completely new way to experience a website, without re-engineering or re-platforming. The Look Book takes the existing images from a Shopify site and instantly creates a full page layout of images. This lets shoppers flip through your site like they flip through a magazine, which is faster and increases items viewed by over 185%. When shoppers find items they’re interested in, they can add them to the Idea Board where they can change sizes, quantities, and colors as well as move items around to see how they look together. When customers are ready to buy the items they select are ready and waiting in the store’s Shopify checkout. Stylaquin enabled sites have seen time-on-site increase by 70% and conversion rates increase by 3.5%. Currently available in the Shopify App Store.

Does Your Site Do This?

2) FindMine
Findmine works as a upsell engine that drives 3-7% additional revenue. It uses AI to suggest items that go well with what customers are looking at. It adds a suggestion bar to the bottom of each page that displays additional items. There is also integration with a direct-mail programs that works in tandem with an abandoned cart program, and FindMine can be integrated into the in-store experience as well. They offer merchant intelligence features that provide onsite into customer purchasing patterns. Currently available in the Shopify App Store.

3) Storeya
Storeya has several products but the most innovative is the Traffic Booster. It uses a proprietary algorithm and AI to fine-tune Google Ads so that ramp-up time to finding what works and what doesn’t is decreased. It has a dashboard that lets you see which leads are driving customers to your site and lets you expand your spend when you find the sweet spot. They are an official Google Ads reseller and have increased the effectiveness of google ad spend by over 8X for several clients. If you’re struggling to get a decent ROI from your google ad budget check Storeya out. Currently available in the Shopify App Store.