Interactive Shopping Features That Actually Work

Posted on May 22, 2025 by Stylaquin1

Interactive is a great way to increase sales and improve SEO

Most e-commerce sites are optimized for checkout. But if you want to increase conversions, you need to start earlier in the journey, you need to start when shoppers are browsing.

Interactive features don’t just make your store look better. They actively influence how long people stay, how much they explore, and how likely they are to buy.

Why Interactivity Increases Conversions

Shoppers are more engaged when they’re actively involved. Interactivity gives them a sense of control, curiosity, and even fun. That emotional connection keeps them on your site longer and builds trust.

Micro-engagement, things like clicking, dragging, or saving, leads to macro-results: more sales, more loyalty, and more repeat visits.

5 Interactive Features That Actually Work (and Why)

1. Look Books

Visual browsing tools like Look Books let shoppers flip through curated images of your products. It mimics the experience of flipping through a magazine—and it works. Look Books encourage exploration, help shoppers discover combinations they didn’t think of, and inspire bigger carts.

2. Idea Boards or Wish Lists

Letting shoppers save and curate their favorite items is a simple but powerful feature. It builds emotional investment, encourages them to return, and often results in higher order value. It also gives customers a way to build a personal experience within your store.

3. Drag-and-Drop Tools

Drag-and-drop lets shoppers create outfits, compare options, or group items they’re considering. It gamifies the experience and keeps them interacting. Every movement builds connection—and adds time to the session.

4. Flip-Through Galleries

Mobile shoppers want to scroll, swipe, and move fast. Flip-through galleries make it easier to see more products quickly without clicking through multiple pages. More interactions = lower bounce rate and higher retention.

5. Recently Viewed + Save-for-Later

These features reduce frustration by helping shoppers retrace their steps. They keep people grounded and confident—and make it easier for them to come back later and complete their purchase.

Bonus: How These Features Support SEO

Interactive features don’t just drive sales—they also improve your visibility. More page views, longer session durations, and return visits all send positive signals to search engines. In short, better engagement = better rankings.

Make Your Store More Interactive Without a Redesign

You don’t need a new theme or a developer to make your store more engaging.

Stylaquin adds powerful interactive features like Look Books and Idea Boards, right on top of your existing Shopify site. No code, no layout changes, just better shopping.

Try it free for 30 days and see what happens when your store becomes something shoppers love to explore.

Want to learn more about how to convert browsers into buyers? Check out The Complete Guide to Converting Browsers into Buyers!

How Stylaquin Stores Keep Shoppers 42% Longer (and Why That Matters)

Posted on May 22, 2025 by Stylaquin1

Keeping shoppers engaged is Stylaquin's magic

Stylaquin-enabled stores are seeing shoppers stay over 3x longer and view nearly 245% more products. That’s not just a nice-to-have—it’s a game-changer for your sales, SEO, and customer loyalty.

If you’ve been focused on tweaking product descriptions, running ads, or offering discounts, here’s a question:
What if your real growth opportunity is improving the shopping experience itself?

Why Time on Site = More Sales

It’s simple: the longer shoppers stay, the more they see, and the more likely they are to buy.

When a visitor lands on your store, you have seconds to hook them. If your store layout is static or uninspiring, they bounce. But when you engage them with a fun, intuitive experience, they linger, explore, and add to cart.

Bonus: Google notices too. Longer sessions and deeper engagement send positive signals that can boost your SEO rankings over time.

What Happens When You Add Stylaquin

Stylaquin enhances your store without changing your theme or layout. The Stylaquin bar acts as a portal to a whole new way to shop:

Look Book: A visual browsing experience that feels like flipping through a curated magazine.
Idea Board: Lets shoppers save favorites, build looks, and keep coming back to their personalized board.
Interactive Tools: Fun, intuitive browsing keeps shoppers engaged and invested in your brand.

Proof in Numbers

We’ve crunched the data and the results are clear.
Session Engagement Metrics:

Average Session Duration:
1:31 (without Stylaquin) vs. 5:56 (with Stylaquin)
Products Viewed per Session:
2.0 (without) vs. 6.9 (with Stylaquin)

That means:

✔️ 3.9x longer sessions
✔️ 245% more products viewed

Translation? Shoppers stay longer, explore more, and get inspired, making them far more likely to buy.

Why It’s Easy to Try

No store redesign needed
Works seamlessly with your existing Shopify theme
No coding required
Free 30-day trial to see results for yourself

Ready to See the Difference?

If you’re serious about increasing engagement, conversions, and return visits, it’s time to make your store as captivating as your products.

Try Stylaquin free for 30 days on the Shopify App Store and turn more visitors into buyers.

Want to learn more about how to convert browsers into buyers? Check out The Complete Guide to Converting Browsers into Buyers!

Want More Sales? Upgrade the Shopping Experience, Not the Product

Posted on May 12, 2025 by Stylaquin1

Transforming Online Shopping

Customer experience is important for more than just sales

You’ve optimized your photos, polished your product descriptions, and maybe even thrown in some discounts—but sales still aren’t where you want them to be. Sound familiar?

Here’s the good news: the problem likely isn’t your product. The real game-changer? Your shoppers’ experience.

In today’s e-commerce world, shoppers don’t just click and buy. They browse, explore, and curate—especially in fashion and lifestyle. If your store is built only for fast transactions, you’re missing a huge opportunity to connect, engage, and convert.

Why the Shopping Experience Matters More Than Ever

Online shoppers today expect more than just a catalog of products. They want to experience your brand, not just scroll through it. A store that feels fun and inspiring keeps shoppers around longer, and that extra engagement directly impacts your bottom line.

Here’s a bonus: Google notices too. When shoppers stay longer, explore more pages, and engage with your site, Google reads that as a signal your store is valuable. The result? Better SEO rankings and more organic traffic over time.

3 Ways to Upgrade the Shopping Experience (Without a Full Redesign)

You don’t need a complete site overhaul to make your store more engaging. Here are three powerful ways to level up quickly:

Make Browsing Visual and Intuitive

If your store looks like a spreadsheet—grid after grid of products—you’re making shoppers work too hard. Instead, think magazine-style layouts that let customers flip through collections easily.

Visual discovery tools make shopping feel natural and inspiring, turning casual browsers into captivated explorers.

Don’t get mad at Google, outsmart it! Having trouble getting your site to rank well? Wondering how to get to the top positions without paying for placement? Google is just an algorithm, once you understand how it works, you can learn how to outsmart it. Download your copy today!

P.S. It’s free and we will never share your name. You can unsubscribe at any time.

Help Shoppers Curate and Save

Shopping isn’t always a straight shot to checkout. Often, shoppers want to save favorites, build a look, or create a mood board before making a purchase. Features like wish lists and idea boards encourage them to come back—and when they do, they’re closer to buying.

Bonus: shoppers who save and revisit often spend more over time.

Add Interactive Touchpoints

Interactivity keeps people hooked. Whether it’s letting shoppers drag and drop items, flip through galleries, or explore full collections with fewer clicks, interactive tools turn passive browsing into an experience. This kind of “micro-engagement” not only makes shopping more fun—it boosts time on site, builds brand loyalty, and increases conversions.

Why It Works

When shoppers feel involved—whether by curating their own boards or exploring collections in a more natural way—they stay longer and engage more deeply. That’s great for sales and for your SEO. Longer sessions and higher engagement signal to Google that your site is useful, which can push your rankings higher in search results. It’s a win-win: more engaged shoppers AND more visibility.

Ready to See the Difference?

Take a moment to audit your store:
– Does it invite exploration?
– Is browsing fun, or just functional?
– Do you give shoppers a reason to return?
If you’re ready to create a shopping experience that’s as exciting as your products, explore Stylaquin—a Shopify app built to enhance engagement and boost conversions. Stylaquin adds interactive features—like Look Books and Idea Boards—directly to your Shopify store. No redesign. No coding. Just more engagement, happier shoppers, and better results.

Try Stylaquin free for 30 days on the Shopify App Store and see the difference engagement makes.

Want to learn more about how to convert browsers into buyers? Check out The Complete Guide to Converting Browsers into Buyers!

You’ll love the power of the 1% rule

Posted on November 18, 2024 by Stylaquin1

Being 1% better is all it takes to crush your competition

When one of Stylaquin’s customers—a Shopify store selling equestrian supplies—noticed a significant increase in their organic traffic, they knew something was working. With just 5% of their customer base regularly using Stylaquin, this small but impactful change helped move the needle in a big way. And honestly, it wasn’t surprising.

As James Clear, author and marketing expert, explains:

“Over time, those that are slightly better end up with the majority of the rewards. Those that are slightly worse end up with next to nothing.”

This phenomenon is known as the 1% Rule—the idea that tiny, incremental advantages can have an outsized impact on success.

How the 1% Rule Can Transform Your Shopify Store

The concept behind the 1% Rule isn’t new. In fact, it stems from the Pareto Principle, first observed by economist Vilfredo Pareto in the 1800s. Pareto discovered that when pea plants had even a slight edge—like more sunlight or better soil—they produced significantly more pods than their peers. He then noticed this pattern everywhere: wealth distribution, land ownership, and even athletic success.

Today, algorithms like Google’s search engine are governed by this same principle. Websites that are just a little better at meeting user expectations—faster load times, longer user engagement, or a more interactive experience—get rewarded with higher rankings and more traffic.

As Clear notes:

“The difference between these options can be razor-thin, but the winners enjoy massively outsized rewards.”

For Shopify store owners, this means that small improvements in user experience can push you past competitors and bring in a steady flow of organic traffic.

Best Tools for Increasing Conversions on Shopify

The best part about the 1% Rule? You don’t need to overhaul your entire site or invest in costly campaigns to see results. Small, strategic changes can give you the edge you need.

For example, Stylaquin’s tools are designed to create an interactive, magazine-style browsing experience that keeps users engaged. Shoppers using Stylaquin’s Look Book or Idea Board stay on sites longer, view more products, and ultimately convert more often. These incremental improvements—like a slight increase in time spent on site—signal to Google that your store is worth ranking higher.

Here’s how small improvements like these can have a massive impact:

Time on Site: Even a 10% increase can help Google prioritize your store in search results.
User Engagement: Features like Stylaquin’s interactive browsing tools make shopping enjoyable, giving your store a unique edge over competitors.
Conversion Rates: Engaged shoppers are more likely to purchase, and even a small bump in conversions can compound over time.

How to Achieve the 1% Advantage

If your Shopify store already has the basics in place—great products, solid SEO, and an attractive design—you’re ready to focus on the small tweaks that can make a big difference. Here’s how to get started:

Enhance the Shopping Experience: Tools like Stylaquin’s Look Book and Idea Board give your customers that “extra something” that keeps them coming back.
Focus on Engagement Metrics: Boosting time on site or reducing bounce rates signals to Google that your store delivers value.
Leverage Technology: Apps and tools built for Shopify can give you the incremental gains that compound into long-term success.
And if you’re using a different platform or a custom-built site? Contact us! We’d love to see how we can help you gain your edge.

Outsized Rewards Are Just a 1% Improvement Away

The 1% Rule shows us that small, deliberate changes can lead to massive gains over time. You don’t need a 25% increase in time on site to rank higher or boost sales. You just need to be slightly better than the competition. That’s where Stylaquin can help.

So, whether you’re ready to implement tools to enhance your Shopify store or want advice on gaining a competitive edge, let’s start your journey to the top. Remember: being 1% better is all it takes to crush your competition.

Surprise Google algorithm leak shows why engagement is vital

Posted on June 25, 2024 by Stylaquin1

We got a peek behind the Google curtain!

Way back in May, lightyears ago in cyber time, there was an accidental Google leak discovered by Erfan Amizi. Erfan turned it over to Rand Fishkin, one of the MOZ founders, and Search Marketer of the Year, Michael King. They decoded it and learned several important things. (I learned that the leaked document was total gibberish to me.)

While the learnings from the leaked document were not earth-shattering, they are illuminating, so here goes.

Google’s best practices are still valid, at least for now. AI may change everything, but more on that later.

Google is not going to make it easier for anyone but Google. We all knew that but, on some level, I think we are all hoping for some benevolence. (Dance you clueless marketer—Bang, Bang—Dance!)

Does Your Site Do This?

It can with Stylaquin! Stylaquin is the easy to add Shopify app that transforms your website. Stylaquin makes shopping faster, more engaging, and more fun. Stylaquin shoppers stay longer, view over 85% more products, come back more often, and buy more when they do. Find us in the Shopify App Store.

Apparently “Site authority” is a big thing. Again, we have known about it for years, but it’s more important, and yet somehow just as ephemeral as ever. The big takeaway is that backlinks are something to focus on. Backlinks are the basis of most site authority, so more, high-quality links are better. There are toxic backlinks, though, like every scary story out there, we don’t know who they are. Yes, that’s mighty vague, but it’s all we’ve got.

Clicks matter, a lot. This is where engagement comes back into the conversation. Engagement is one of the hardest things to fake. Google tracks clicks, drags, and a range of what are called events. The more events your site has, the higher your engagement score. If you’re on Shopify and want a quick and easy way to supercharge your customer engagement, check out Stylaquin. Stylaquin increases dwell time, increases events, and increases repeat visits.

Links still matter, but only inbound. Don’t spend time on extra internal links. Google is only looking at (or at least the link only shows it looking at) external links to your site.

Add a Styling Board and a Wishlist!

The Stylaquin Idea Board keeps customers engaged in two ways: it’s an interactive styling board where shoppers can collect and curate all the things that interest them; and it also acts as a wishlist that shoppers can return to. Find us in the Shopify App Store.

High-quality content is still key. For the moment at least content is still king. Once AI gets going, I predict that it will do to content what bad marketers did to email. Think about it, once the bots start really duking it out, it’s going to be a war that no one wins. Here’s a post on why AI is going to destroy keyword search.

Freshness is still important, and also something that AI is going to poop all over. A bot can post every five minutes and there are marketers out there who will do that (of course) until Google finds a way to identify the bots, at which point the bots will shift to avoid Google and so on, and so on. Spy vs Spy, whack-a-mole, take your pick.

Bonus: Google has actual humans who review content and they rate the best as “Golden Documents”. It’s nice to know it isn’t all just bots reading our posts.

Product copy is your secret weapon—here’s how to slay!

Posted on June 10, 2024 by Stylaquin1

Nobody reads copy. (Psssst: Except when they buy.)

We are a society of scanners and clickers. We spend as little time as possible to get through as much as possible. The truth is that shoppers are busy people. Many mobile shoppers are killing time while commuting, or in a waiting room, or picking up kids or, or, or. You have just a few precious seconds to get their attention.

So how much copy is ideal?

If your store is on a platform like Shopify, you have to think of how much copy you need to effectively sell, and where that copy goes. You have two places to add copy, the product name and the product copy block. The product name is where you need the quick read most. “Women’s wide leg denim stretch crossover pant with hidden size zipper” is not going to get anyone’s attention fast. “Mardi Gras Pant” isn’t going to help with SEO. So you have to find a balance.

Does Your Site Do This?

Start with the customer’s journey

What are your customers looking for? If they are looking for a staple they always buy, like me buying Allegro Italian Roast Whole Bean Coffee, they aren’t shopping, they’re buying. They just need to find the item and check out fast. If they aren’t sure what they want, then they need to be able to compare. If the item has a design component, the first sort is going to be visual. Most products have at least some design component. Can you answer any of your customers’ questions with pictures? Can you add callouts to make the pictures more of a quick read?

If they still have interest, they read the copy

Take a moment to think about the last time you bought something without reading the copy. Didn’t happen right? We all read the copy before we buy and customers can be lost if they have concerns or questions that the copy doesn’t answer. How crazy is it to cut out product copy that will be read when the customer is weighing whether to buy or not? It’s pretty darn crazy my friends. Pretty darn crazy.

Add a Styling Board and a Wishlist!

What purpose does copy serve?

Product copy serves three masters. The internet gods, the customer, and the FTC. The internet gods require that product copy contains keywords, lots and lots of keywords. The consumer requires that product copy contains the dream of ownership, the benefits of ownership, the features of the product, and the price. The final master is the Federal Trade Commission or whatever that body is called in whatever country your store lives in. The FTC requires the specifics, which are different for different types of products but typically include the content and country of origin for the product.

The internet gods must be appeased

Think about what someone would type into Google if they were searching for your product online. Use those words in the product copy. AI is actually helpful for this and worth the chatGMP subscription.

How to write good product copy with AI

in order to get good product copy you’ll need to tell the AI who your target customer is. Age, sex, education level, hobbies, and anything else you know about them. If you don’t know, give it your best guess. Then tell the AI that you would like it to act as the head of marketing for a company that sells what you sell. Feed it your customer information, and then ask it to write copy for the product that has at least 5 keywords. You can also have the AI make a list of keywords first and then have it write the copy using the ones you like the best. The more information you can give the AI about the product the better the result.

Is AI copy as good as professionally crafted copy?

No. A professional copywriter will think about the hierarchy of information, the aspirational opportunities, the cultural tie-ins, and more. AI is a great starting point and most professional copywriters are using it to do some of the heavy lifting. AI is a time saver, but there’s an art and craft to copy that AI may never master.

Get customers to browse more, so they buy more!

Posted on April 30, 2024 by Stylaquin1

Browsing behavior is key to increasing sales!

How many of your site visitors have something they want to buy in mind when they visit? How many searched for something online and came to your site because they either saw it in an ad or on the organic list? How many of your customers stop by your website just because they want to shop? All of these shoppers can be encouraged to browse. Browsing is a hobby, a game, or a sport, depending on how you look at it. Browsing can be a key selling feature of your website.

Not everyone is born a browser. There are people who love to shop. It’s a hobby. They want to browse and take a look at things. They may have started with something in mind, but they are always willing to check out what’s on offer. These are the customers you want to target. Even getting a percentage of them to view more products will do wonders for your bottom line.

Why is browsing so important?

Browsing brings two important benefits. First, it greatly increases the likelihood that shoppers will see something they like. If they just grab and go, you won’t be getting any additional sales. If you can get them to check out even a few more items, they are more likely to make an additional purchase. Amazon uses this tactic by having a row of other things that might be of interest at the bottom of the product window.

Another reason to encourage browsing is that it helps your site’s SEO rank. The more engaged shoppers are with your site, the higher your site rank will be. Google and the other search engines want to send their customers, the searchers, to sites that will make them happy. The metric they use to measure that is called engagement. When a visitor looks at more than one item, Google considers that a vote of confidence. The more items and pages they view, the better the score. Having a better SEO rank will also reduce ad costs since Google gives preference and lower rates to sites with a higher site rank. It’s Google’s way of rewarding quality websites and discouraging spammy ones.

Who are browsers?

Women are more likely to browse than men. That said, if you show a guy who loves to fish a large selection of lures… pretty sure he’s gonna browse. Browsing is curiosity. Browsing is playful. Browsing is a leisure activity. Anyone will browse if you give them the right environment.

Does Your Site Do This?

How do you get someone to browse?

They have to have time to browse. Rushed people don’t browse, they grab and go. Doesn’t matter if they are online or in-store. They have to see things they’re interested in. You can’t get customers who don’t like what you sell to browse. Cheap customers are more likely to browse the sale collection, but making sure your site is geared to your target audience will encourage browsing. Browsing has to be fun, so make it visually stimulating.

The key is getting them started

Enticing customers to browse has tried and true tactics like showcasing best-selling items. Best-sellers are the items most likely to get the ball rolling. Be sure to put them where visitors will see them.

You can encourage browsing with coupons. Knowing that everything is 25% off can be a great browsing motivator. Creating collections of items that work together or complement each other is another classic way to encourage shoppers to start browsing.

If you are looking for an innovation designed to radically increase browsing, check out Stylaquin. Stylaquin makes browsing more fun and engaging. Fun is a great motivator. We all tend to do more of the things we enjoy. Shoppers who use Stylaquin are three times more likely to become repeat visitors and up to 9% more likely to convert when they do. You can add Stylaquin to any Shopify site in under 15 minutes and the monthly charge is tiny compared to the engagement it creates. Check it out—here’s a link to the Shopify App Store.

Add a Styling Board and a Wishlist!

If you’re a well established brand with a loyal following, having a sale is probably enough to get your customers to come for a visit. You have to give up some margin, but they show up. If you’re a new or emerging brand you have to pay for advertising and, chances are, you have to also give up some margin.

What is the value of a repeat customer?

Posted on April 22, 2024 by Stylaquin1

How much more is a repeat customer worth?

There are a few things to consider when you look at the actual value of a repeat customer. Why they came back is important too. If you had a going out of business sale and you had repeat customers, maybe they’re not so valuable… just saying. From a more practical standpoint though, repeat customers are easier to keep, worth more to the bottom line, and will do wonders for your SEO and advertising costs. Let’s get into a bit more detail to understand why.

Lower acquisition costs

Acquisition costs are simply how much it costs to get a customer. When you look at the amount you spend on advertising, and then divide the number of new customers that advertising brought in, you get a simple acquisition cost. Repeat customers, even if they only come back once, are half the cost of new customers. If they come back multiple times, the acquisition cost drops with each visit. So the first value you get from repeat customers is lower acquisition costs.

Does Your Site Do This?

Improved site rank

While it’s easy to do the math on acquisition costs (not getting into attribution here), it’s harder to put a firm number on benefits like site rank because the search engines won’t tell you how their algorithm counts them. The best way to quantify this is to track it. Here is a list of sites that will rank your site.

Semrush for overall functionality
SEO Tester Online for an all-in-one SEO suite
Ahrefs for keyword analysis
Nozzle for data visualization
Advanced Web Ranking for reporting
Moz Pro for integrations
Rank Tracker for unlimited keyword tracking
Mangools for low-volume keyword tracking
Keyword.com for free keyword analysis

Why does having more repeat visitors improve your site rank?

Google’s customer is the person searching, not the ad revenue it earns from advertisers. In order for Google to keep its place as the top search engine it needs to make its searchers happy by sending them to sites that meet their query, and then sends them to a page they’ll like.

So how does Google decide which of the millions of sites are the best choice? It starts by finding sites that have what the searcher is looking for. Then it determines if geography is important to the search, like “best pizza near me”. Say the search is for “jeans with pockets”, well honey, there are a whole lot of sites that have jeans with pockets. Sites that have made a point to add “pockets” to their product copy will rank better than sites that just have Jeans listed. But that still leaves a lot of sites that Google needs to rank. They have a secret formula that looks at several factors. How much traffic does the site get? How fresh is the content they provide? How relevant is the content provided to the person searching? AKA is the site showing expertise in jeans? Google also looks at engagement. That is, how engaged are visitors to the site?

Add a Styling Board and a Wishlist!

Repeat visitors signal engagement

Repeat visitors tell Google that your site was so good that the searchers they sent there, came back. Google wants its customers to be happy and repeat visits are their most reliable signal that the searcher was happy with the result. It’s like getting a gold star on your book report. There are other factors that go into a site’s engagement score, like dwell time (time on site) and the number of events they trigger. Events are things like clicks and drags. Basically, the things you do while on a site.

How does more engagement translate into value?

In terms of money, the better your site’s rank, the less you pay for ads. Google discounts ads for stores with better site ranking. It’s a way to encourage sites to step up their game, and it also makes spammy ads more expensive. So, if you’re running ads on any of the major search platforms, getting more repeat visitors is also getting you a discount on your ad spend. Who doesn’t like free money?

Brand value is the big bonus

Money is always nice, but when you’re building a business, brand loyalty is priceless. There are millions of websites out there selling what you sell and getting customers to pick you first is a huge boost. That’s when customers sing your praises. That’s when the media starts to notice. That’s when the magic happens!

The easiest way to get repeat visitors is with Stylaquin

If you’re a Shopify site and have traffic that isn’t coming back, give Stylaquin a try. It is easy to add, inexpensive, takes no work to maintain, and increases repeat visits like no other app we’ve seen. Here’s a link to the app store where you’ll find a video and lots of helpful information.

Make an amazing shopping experience a key competitive advantage

Posted on April 8, 2024 by Stylaquin1

Is the shopping experience one of your key competitive advantages?

Key competitive advantages are what sets you apart. They’re often things like a tight market niche, wide selection, exclusive products, or low prices. Take a moment to ponder your current key competitive advantages. When you look at the landscape of your competition, what makes your online store stand out? Seriously, take a minute. I’ll wait. Are they obvious, how do customers know about them, would they make prospects come back? Retailers spend a lot of time, energy and money on making the in-person shopping experience memorable and a whole lot less on the online experience. That’s not because they don’t care, it’s because it’s hard to significantly differentiate a store beyond changing the images, brand colors or theme. The actual experience of online shopping is mostly the same no matter what store you shop at.

Does Your Site Do This?

Major brands use the shopping experience as a competitive advantage

When you walk into an Apple store, the first thing you notice is how different the shopping experience is. Visit any IKEA and you walk along on a journey that is totally different than other stores. Every major department store is constantly working to engage and delight shoppers so they will have a memorable shopping experience that will make them want to come back. Then you get to online and it’s all largely the same.

When online shopping got going I had lots of people assuming that I would head for the web, or become “dot gone” as we dubbed it. The web was new and cool, but it wasn’t fast enough to be really interesting. Online design was in it’s infancy. Years later it’s fast, but still not all that interesting. This is truly remarkable because the actual shopping experience has ALWAYS been a huge differentiator and key competitive advantage for brands that understood how to leverage it. It’s especially important for brands catering to women shoppers who are more likely to shop for fun, and who look for and appreciate beauty.

Add a Styling Board and a Wishlist!

So how do you make the online shopping experience one of your key competitive advantages?

If your store is on Shopify, creating an engaging and memorable shopping experience is as easy as adding the Stylaquin app to your site. Shoppers who use Stylaquin when they shop are three times more likely to come back. What would you pay to have 20% of your visitors come back three times more often? What would that do to your SEO and Google rank? What would that do to your sales, especially since those repeating customers are 9% more likely to convert. That’s the power of being remarkable. That’s why big brands are putting so much effort into their shopping experience. That’s why Stylaquin can be your key competitive advantage.

Stylaquin is leveling the playing field for Shopify stores. Stylaquin transforms the online shopping experience. Shoppers who know what they want, and just need to find it fast, can shop the old fashioned way. Shoppers who want a different experience, one that’s faster, more visually interesting and that offers additional tools to make the experience more engaging, can use Stylaquin. It’s easy to add, takes about fifteen minutes to set up, and depending on which Shopify plan the store is on, costs less than a dollar a day.

Your key competitive advantages are what sets your brand apart and creates customer loyalty. Being remarkable is a key competitive advantage. So go ahead and be remarkable. Stylaquin makes it easy!

How to create interactive content Google loves!

Posted on March 18, 2024 by Stylaquin1

What does having "Interactive" content mean?

Google sees Interactive content is any type of content that requires active engagement from its users, more than just reading or watching. This can include quizzes, polls, calculators, interactive infographics, and other forms of content where the user’s input directly influences their experience or the outcome they see. From an SEO perspective, Google values interactive content because it can significantly enhance user engagement, dwell time (how long a user stays on a page), and user experience. Not surprisingly, all of these are factors in search rankings.

Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” Beyond that Google is a bunch of nerds who love the web and want to make it more fun. To that end, Google is rewarding sites with cool things that people enjoy interacting with. It makes them feel that they are helping to craft a better online life for all of us. Kind of like your mother helping you become a better person. (Sigh.)

Sites that are developing interactive content are ranking higher than sites who are just sticking to the same old things. So in order to rank better, you need to be more interactive and engaging. Google now requires this of you. If you are a site owner, I feel your pain. If you’ve been in business for more than a few years, you will remember when social media was the new must have thing and brands went from needing to post once in a while, to needing to post three times a day. (Stylaquin can actually help you make Instagram posts and reels in under one minute, read about it here.) Now Google is requiring you to add things that visitors can play with. We’ll look at some options for this, but first let’s dive into how Google measures interactive content.

Does Your Site Do This?

How does Google measure interactive content?

The truth is Google can’t really see what kind of interaction you have, it just counts events. Google defines events as user actions or browser actions that can be detected and responded to with JavaScript. These include actions like clicks, double-clicks, page refreshes, mouse movements, form submissions, key presses, and more. Google counts events to determine which sites and web pages are the most interactive. Here are some of the events Google looks for:

Click events: Detected when a user clicks on an element on the page.
DoubleClick events: Detected when a user double-clicks on an element.
Load events: Detected when a webpage or an element on the page, such as an image, has fully loaded.
Unload events: Detected when a webpage is being unloaded or refreshed.
Mouse events: Include mouse movements, mouse over (hovering over an element), mouse out (moving the mouse away from an element), and more. (Stylaquin drag events each count as an event.)
Keyboard events: Detected when a user presses a key on the keyboard.

Add a Styling Board and a Wishlist!

What is the best kind of interaction to have?

If you are looking from a purely SEO perspective, the answer is the interaction that creates the most events. More events means Google is happy, job done. From a brand perspective, the best interaction to have is the one that will actually engage your customers in a meaningful way. If you are selling services, then polls, quizzes and calculators are probably the best bets.

If you’re selling merchandise, the answer isn’t as simple. You can use the spin to win apps, It creates at least two additional events, but you have to give up margin to do that. You can add quizzes and polls, but they are interrupting customers while they are on the purchase path. Anything that distracts from the purchase path is not ideal. You can add AI recommendation apps, which can increase the number of items viewed, which often leads to more sales. Using AI for product recommendation shows real promise. Product recommendations can be annoying and clutter up the page, but they do create events, if customers see something they like, and that’s a good thing.

If you’re a Shopify store, you can add Stylaquin. Stylaquin makes the shopping experience more fun and engaging, so shoppers stay longer (increased dwell time), view more items (extra events), come back more often (the ultimate engagement metric), and buy more when they do (Bonus!). Stylaquin transforms any Shopify site in about fifteen minutes with no additional work for you and your team. Check it out in the Shopify App Store.