From Awareness to Retention: 4 phases of online shopping

Posted on February 27, 2024 by Stylaquin1

Four phases of the customer's online shopping journey

In the past decade, online shopping has transformed from a convenient alternative, to the primary method for many consumers worldwide. Particularly on platforms like Shopify, the rise of online clothing stores has redefined fashion retail, blending the convenience of e-commerce with the tactile allure of brick-and-mortar stores. As technology continues to advance, we’re witnessing a shift from a mere transactional approach to a more immersive, engaging online shopping experience.

Does Your Site Do This?

It can with Stylaquin! Stylaquin is the easy to add Shopify app that transforms your website. Stylaquin makes shopping faster, more engaging, and more fun. Stylaquin shoppers stay longer, view over 85% more products, come back more often, and buy more when they do. Find us in the Shopify App Store.

How Clothing Apps Enhance Each Stage of the Buyer’s Journey

Awareness: The modern consumer often embarks on their shopping journey with a blend of curiosity and intent. Clothing apps present them with new styles, trends, and collections, bridging the gap between browsing and the discovery of must-have items.
Consideration: Once an item catches a shopper’s attention, the consideration phase commences. Here, features such as virtual try-ons, detailed product views, and customer reviews become essential, helping shoppers visualize how a particular item might fit into their existing wardrobe.
Purchase: This pivotal phase reaps the benefits of a seamless checkout process. Integrated payment gateways, secure transaction protocols, and an intuitive user interface can decisively influence a sale.
Retention: The post-purchase phase extends beyond mere delivery. Efficient return management, enticing loyalty programs, and personalized recommendations play a critical role in ensuring repeat business and fostering customer loyalty.

Spotlight on Top Shopify Clothing Apps and Their Unique Features

Stylaquin: Redefining the way online shopping is approached, Stylaquin delivers a captivating and delightful experience. Its distinctive Look Book feature lets shoppers swiftly browse through products, emulating the feel of flipping through a glossy magazine. The Idea Board, meanwhile, enables users to gather and curate items, presenting a unified view of all items that pique their interest. Importantly, Stylaquin offers store owners with crucial data on customer inclinations, empowering them to make informed product promotion decisions.
Virtual Try-On Apps: These apps empower users to virtually sample products, offering a near-authentic representation of how products might appear on them, bridging the online and offline shopping experience. Currently virtual try-on apps are limited to eyewear and makeup applications due to the complexity of creating full body virtual representations.
Review and Rating Platforms: In the digital age, customer reviews hold tremendous sway over purchasing decisions. Incorporating a robust review system into your Shopify store can substantially enhance its credibility and trustworthiness. Shopify has a wide variety of product review apps. Finding the right one requires determining the needs of your customer and the scope of your product selection.

Don’t get mad at Google, outsmart it! Having trouble getting your site to rank well? Wondering how to get to the top positions without paying for placement? Google is just an algorithm, once you understand how it works, you can learn how to outsmart it. Download your copy today!

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Conclusion: A Holistic Approach to Online Fashion Retail on Shopify

Online fashion retail is no longer solely about product transactions; it’s about delivering a memorable experience. From the instant a prospective customer accesses a Shopify store, each interaction, visual element, and feature plays a role in their overall journey. With trailblazing apps like Stylaquin at the forefront of enhancing user engagement and furnishing invaluable insights to store owners, the future of online fashion retail on Shopify shines brightly. As tech innovation continues, the boundaries between online and in-store shopping are becoming increasingly indistinct, promising shoppers an extraordinary online shopping experience.

How to get site visitors to stay a whopping 3:55 longer.

Posted on February 20, 2024 by Stylaquin1

Adding almost 4 mins in time on site does magical things to SEO

I didn’t pick 3 mins and 55 seconds out of a hat. That’s how much additional time on site one of the larger newly Stylaquin enabled stores saw Stylaquin shoppers spend. This is something we see consistently with Stylaquin shoppers. Once we get some more data, I’ll ask the owner if I can share more info.

What does adding 3 minutes and 55 seconds do for SEO?

Does Your Site Do This?

I asked ChatGPT to act as an SEO expert and explain what adding 3 minutes and 55 seconds would do to a site’s SEO ranking. (Seemed only fair to ask an AI what another AI would think.)

Here’s what it said:

As an SEO expert, analyzing the impact of visitors staying longer on a site due to the use of an app like Stylaquin involves understanding several key factors related to user engagement, site performance metrics, and ultimately, search engine rankings. Here’s a breakdown of the potential impacts:

Increased Session Duration: When visitors stay on a site longer, the session duration increases. This is a positive signal to search engines, suggesting that the content is relevant and engaging to users. A longer session duration can contribute to better search engine rankings because it indicates that the website provides value, keeping users interested for more time.
Improved User Engagement: Stylaquin likely enhances the shopping experience, making it more interactive and personalized. This increased engagement can lead to higher user satisfaction, more pages visited per session, and potentially, a higher conversion rate. Engaged users are more likely to return, recommend the site to others, and convert into customers.
Positive Impact on Bounce Rate: If users find Stylaquin useful and it keeps them on the site longer, they’re less likely to leave the site quickly (bounce). A lower bounce rate is another positive signal to search engines, suggesting that the site meets users’ expectations and needs. This can positively affect the site’s search engine ranking.
Content Discovery and Indexing: The longer visitors stay on the site, the more likely they are to explore and interact with content. This increased interaction can lead to better content discovery by search engines, as it encourages the crawling of more pages. Moreover, engaging and interactive content, such as that provided by Stylaquin, can lead to more internal linking opportunities and improved site structure.

Add a Styling Board and a Wishlist!

The Stylaquin Idea Board keeps customers engaged in two ways: it’s an interactive styling board where shoppers can collect and curate all the things that interest them; and it also acts as a wishlist that shoppers can return to. Find us in the Shopify App Store.

Social Signals and Backlinks: Highly engaged users are more likely to share content on social media or link back to it from their own websites or blogs. Although social signals are not a direct ranking factor for most search engines, they can lead to increased visibility and more organic traffic. Similarly, backlinks from reputable sites can significantly boost SEO efforts by increasing the site’s authority.
Enhanced Mobile Experience: Assuming Stylaquin is mobile-friendly, (Yup, it’s mobile awesome!) this increased time spent can also signify a positive mobile user experience. With mobile-first indexing, search engines prioritize the mobile version of the content for indexing and ranking. A seamless mobile shopping experience can thus further enhance SEO performance.

In summary, the use of Stylaquin and the resulting longer session durations can significantly impact a site’s SEO positively. By improving user engagement, decreasing bounce rates, and encouraging content discovery, it helps create a more favorable view of the site from the perspective of search engines. Consequently, this can lead to better rankings, more organic traffic, and increased conversions, which are critical objectives for any SEO strategy.

Thanks ChatGPT! I couldn’t have said it better myself. I wouldn’t have minded a touch more personality, but to be fair, I didn’t ask for sassy. Maybe next time.

Focusing on Gratitude

Posted on November 20, 2023 by Stylaquin1

This time of year it's easy to focus on the hustle and not the gratitude

Nose to the grindstone. Peddle to the metal. Go. Go. GO!

This time of year it’s especially important to slow it down, take a breath and appreciate what we have.

I am grateful for my family. They are my best friends, my most vocal cheerleaders, and my rock solid support.

I am grateful for my friends. There are the many, who help when they can, share thoughts, opinions, and really great advice. You guys rock, and I’m here if you need the many favors returned. There are also the few, who know they can call at 3:00 in the morning and I will get on a plane or grab a shovel, flashlight and dark trash bags without pause. Love you.

I am grateful for the country I live in. I don’t always agree, but I participate, and try to hold myself to the same high standards I expect of those in charge.

I am grateful that I can do something as crazy and interesting as trying to change the way people shop online. Even though Stylaquin was designed for the way women shop, it turns out that having a more beautiful, engaging and memorable shopping experience is just another thing men and women have in common. Thank you to the men who set me straight. Each step in the journey has made me more aware of the complexities of online shopping and the web, and convinced me that creating a better user experience is more powerful than chat bots and AI.

I could go on, but I want to finish here by saying how grateful I am for the community of founders, entrepreneurs, Shopify store owners, Shopify developers and all the other people as crazy as I am, working and growing in the online space. You guy are SO interesting and a blast to be around.

I’m going to sign off and show my dog that I am grateful he chooses to hang out with me, even though I don’t give him all the attention he deserves, or all the belly rubs he asks for.

Thank you!

Enjoy your holiday

P.S. Below is an experiment I did a few months back to see if I could get AI to create an image of a turkey on a platter in the style of a woodcut illustration. Count the legs and notice which way the joints bend. Apparently AI has much to learn about turkey anatomy. We won’t even discuss the whole woodcut style thing.

Nail the Sale Before the Cart – Browse Baby!

Posted on November 6, 2023 by Stylaquin1

Before the Cart: Using Stylaquin's Idea Board to Curate Your Customer's Journey

We all know where a purchase begins, or do we? The cart is actually the midway point, not the beginning and not the end of a customer’s purchase journey. The decision to buy comes before the cart, not after. So we need to think about how we can help shoppers have a better purchase journey from start to finish.

Mapping the journey

Shoppers come to your store because they are looking for something. It may be a specific thing, so they use the search bar, the nav bar, or the filters to find it. But if they’re just browsing, they may not know what they want, but they’re interested enough to poke around. Most sites aren’t offering the shoppers who are just browsing a great experience. Browsing shoppers want to consider their options. Most women fall into the browsing category. Women will often open a different tab for every item they’re considering. They don’t want to lose track of things they like, but they aren’t ready to put them in the cart. That’s where Stylaquin is a game changer.

The Idea Board Revolution: A New Way to Shop

This browsing behavior, which we can easily do in any brick and mortar store, gave birth to the Stylaquin Idea Board, it allows shoppers to collect all the things that interest them, rearrange them, change colors and sizes and visualize them in different combinations, all before committing anything to the cart. Shoppers who use the Idea Board when they shop will view more items and come back more often than those who don’t. When they come back, they’ll see all the things that interested them the first time, so they can start shopping right where they left off. When you think about why Stylaquin shoppers buy more on return visits, it just makes sense, they had an engaging experience that they enjoyed, and when they returned, they didn’t have to remember, and then search for, all the things they liked on their previous visit.

Does Your Site Do This?

An Interactive Styling Board or a Wishlist?

There’s nothing like Stylaquin. In fact it’s so unique it’s patented. Stylaquin totally transforms the current shopping experience into something fun and engaging. Stylaquin shoppers stay longer, view more products, come back more often, and buy more when they do.

Think about how different the two shopping experiences are. In the experience we have now, shoppers have to click on each product and the click through each product picture. If they like something, but aren’t ready to add it to the cart they have to save what interests them in tabs, and then toggle through different tabs trying to figure out which is the best choice. If they have to leave and close the browser window they will have to start from scratch when they return. Maybe they’ll find what they liked, or maybe they won’t. Now let’s compare that with Stylaquin. Stylaquin shoppers can flip through a site like a magazine, collect all the things they like in one place, and then edit them till they have exactly what they want. When they come back to the site, all the things they were interested in are right there, so they can pick up where they left off. It’s a better journey, a more engaging experience, and a whole lot easier.

Add a Styling Board and a Wishlist!

Once you look at the shopping experience as a whole, from the moment of need or curiosity, through the consideration phase, the purchase decision, the actual product experience, and finally to embracing the brand, it’s clear that the cart isn’t last step in a journey of discovery and consideration. Meeting your customer at each phase of their journey and finding ways to delight and engage them throughout is what creates a passion for your brand.

Rock your Shopify Store with Killer Apps

Posted on October 10, 2023 by Stylaquin1

Navigating the World of Shopify Apps for Stores that Sell Clothing and Accessories

Venturing into the Shopify App Store can feel akin to a child stepping into a candy store – so many options, yet so little time. And just like that child, it’s easy to get overwhelmed. With an array of apps labeled ‘essential’ for your Shopify clothing store, how do you determine which ones will genuinely elevate your customers’ experience? The solution lies in understanding the heart and soul of your store – your customers.

The Challenge: Filtering the Essential from the Extravagant

Every entrepreneur’s journey in the Shopify realm invariably includes a pitstop at the app store. The goal is simple: enhancing functionality, aesthetics, and user experience. However, the process? Not so much. Here are the challenges many face:

Overchoice: With thousands of apps vying for attention, how do you select the right one?
Compatibility: Will the app seamlessly integrate with your store’s theme and ethos?
Value Addition: Does the app offer genuine value, or is it just another shiny tool?

Does Your Site Do This?

Adopting a Customer-Centric Approach

The best way to address the app-selection dilemma? Flip the script. Instead of thinking about what you want for your store, consider what your customers desire. Here’s a guideline:

Simplify the Browsing Experience: Your customers should find joy in the journey, not just the destination (or purchase, in this case). Consider apps that simplify and enhance the browsing process.
Personalize Their Journey: Apps that allow customization and personal curation can turn a passive browser into an engaged buyer.
Retain and Re-engage: Think about apps that can draw your customers back, turning them into repeat visitors.

The Easy Way to Get Everything You Need in One App

Among the myriad of apps available, Stylaquin stands out, particularly for Shopify clothing stores. Here’s why:

Look Book Experience: Shopping becomes a delightful journey with Stylaquin’s Look Book, allowing users to flip through products much like they would in a magazine. Not only is this faster, but it’s about as close as you can get to the joy of flipping pages, and finding new things that delight and engage you.
Idea Board: The Idea Board is a revolution in the digital shopping realm, especially for female shoppers. It allows them to curate, change, and visualize their selections, an online experience that traditional wishlists simply cannot match. It’s not just about adding items to a cart; it’s about creating a personalized narrative of one’s style journey. Best of all, the idea board remains active as long as the Stylaquin cookie exists, so when shoppers return, all the things they liked are right there waiting for them.

Add a Styling Board and a Wishlist!

Why Stylaquin Resonates with Female Shoppers

Women shop differently than men, but the online shopping experience was designed for the way men shop. Now both experiences can exist on the same site at the same time. Women, more than just buying a product, are investing in an experience, a story. Stylaquin’s Idea Board offers just that – a space where they can weave their own story, visualize combinations, switch things around, and truly engage with the products. While the digital experience isn’t the same as in person shopping, Stylaquin’s offerings mirror the fun, and engagement of an in-person shopping spree.

Reimagining Your Shopify Clothing Store with Stylaquin

The road to selecting the perfect apps for your Shopify store is paved with challenges. However, by putting yourself in your customer’s place and choosing tools like Stylaquin that genuinely understand and enhance the shopping experience, you can turn these challenges into opportunities. Remember, in the vast digital ocean of e-commerce, it’s the quality of engagement, the depth of connection, and the joy of the journey that sets your store apart. Choose wisely, and let Stylaquin guide your customers on a shopping adventure like no other.

Crazy Better than a Shopify Wishlist!

Posted on October 4, 2023 by Stylaquin1

Crazy Better Than a Shopify Wishlist!

Wishlists are so old fashioned, and yet they work. Before you sigh and think “Well it’s just something we need to add…” Take a moment to consider something infinitely better. The traditional Shopify wishlist has been transformed into a dynamic, engaging, and revenue-multiplying adventure by Stylaquin.

The Silent Workings of a Traditional Wishlist

The conventional wishlist just sits there. At best it acts as a subtle reminder of coveted items, a silent nudge towards conversion that lingers in the corner of a shopper’s digital experience. For the store owner, it silently accumulates data, reflecting potential future sales that live somewhere between desire and action. While beneficial, driving both engagement and potential revenue, it prompts the question: Is there something better?

Does Your Site Do This?

Unlocking the E-Commerce Potential with Stylaquin

The better answer is Stylaquin, an innovative and patented tool that doesn’t merely catalogue desires like the traditional wishlist but elevates them, turning passive interest into an active, engaging, and conversion-driving experience.

A Fun and Engaging Visual Journey

For your shoppers it’s a page-flipping experience that turns browsing into an adventure, inviting exploration, and prolonged interaction with your products.

For you, the retailer Stylaquin creates a mesmerizing first impression that lingers, driving engagement, which not only boosts SEO, but also promotes deeper exploration into your product catalog, increasing the likelihood of added cart items.

Beyond the Wishlist

Shoppers, especially women shoppers, want a digital playground where they can not only save but play with all the things that caught their eye. Power-shoppers often open separate windows for each product they like and then click through the tabs to see them. With Stylaquin, they don’t have to because everything is in one place.

Stylaquin creates a treasure trove of data revealing not just what your customers want, but a deeper insight into their preferences and shopping behaviors, enabling more targeted marketing and better stock decision-making.

Data Analytics: Actionable insights

Stylaquin gives you an in-depth view into your customer’s journey. The Insights Panel shares insights that go beyond just what customers bought or left in their cart, but also shares what they liked and almost bought. enabling you to harness product marketing strategies that can elevate engagement, retention, and ultimately, revenue.

Add a Styling Board and a Wishlist!

Traditional Wishlist vs. Stylaquin

While a traditional wishlist captures desires, Stylaquin’s Look Book and Idea Board weave them into a narrative, actively engaging customers, prolonging their journey on your site, and incrementally increasing the chance of conversion and average cart value. The traditional wishlist silently holds potential purchases; Stylaquin dynamically showcases them, transforming save it for later desire into active engagement, creating a shopping environment that doesn’t just encourage browsing but invites customers to revel in it.

Driving Profits Through Enriched Customer Engagement

With Stylaquin, you’re not just implementing a tool; you’re embedding a truly unique experience into your Shopify store, one that seductively whispers to your customers to stay, explore, play, and yes, purchase.

The Easy to add Shopify Wishlist that sets you apart!

It’s easy to add Stylaquin to your Shopify site. Just look for us in the Shopify App Store. You can set up Stylaquin in less than 15 minutes and then just sit back and watch your customers play, driving not just sales, but developing a relationship that ensures they return, time and time again, to continue their journey.

Tailoring the Best Clothing App Experience on Shopify

Posted on October 2, 2023 by Stylaquin1

The Perfect Fit: Tailoring the Best Clothing App Experience on Shopify

The Intersection of Fashion, Tech, and E-commerce

Fashion, with its ever-evolving trends and distinctive personal expressions, has always been an art form that captures both the culture today and how far we have come. Fast forward to the digital age, and we’re at the unique intersection where fashion meets technology, resulting in an exhilarating fusion that’s reshaping the very way we shop. This fusion is most evident in platforms like Shopify, where e-commerce makes it easy for fashion retailers at all levels to sell to a vast audience. But are they connecting with their audience on a deeper, more interactive level? Because to get ahead of the pack, It’s not just about selling clothes anymore; it’s about offering an immersive experience.

Criteria to Evaluate Shopify Clothing Apps

Before diving into the best clothing apps available on Shopify, it’s crucial to understand the parameters that set these apps apart:

User Experience (UX): A simple, intuitive interface is key. The user should not only find the app easy to navigate but also enjoyable.
Integration: How seamlessly does the app integrate with Shopify and other essential tools?
Features: Does the app offer unique features that can significantly elevate the online shopping experience?
Scalability: Can the app support a growing business, adapting to increased traffic and product inventory?
Support and Updates: Regular updates and prompt customer support can make a world of difference.

Does Your Site Do This?

Top-Rated Clothing Apps on Shopify

Stylaquin: At the nexus of intuitive design and technological innovation, Stylaquin stands out as a premier choice for fashion entrepreneurs on Shopify. Two of its standout features include the Look Book, offering shoppers a magazine-esque browsing experience, and the Idea Board, allowing users to curate and visualize their fashion choices in a unified space. For store owners, the insights generated by Stylaquin, concerning customer preferences, can be revolutionary in driving marketing strategies and product placements.
Size Recommendation Apps: One major hurdle online fashion retailers face is ensuring customers choose the right size. Apps like Kiwi Size, Fit Quiz, and Robosize These apps use customer data, like height, weight, and fit preferences, to recommend the most suitable size, reducing return rates.
Virtual Dressing Rooms: Giving shoppers the ability to virtually try on clothing items using augmented reality could be a game-changer. For now just being able to collect and curate the things that shoppers find interesting will improve the online shopping experience. Stylaquin has a feature called the Idea Board that does just that. Power-shoppers find this particularly helpful.
Inventory Management Tools: For the business side of things, keeping track of inventory is crucial. These apps help store owners manage stock levels, track bestsellers, and identify items that may need promotional boosts. Shopify has a full range of inventory management tools built into the platform, but stores who have special events, pop-up stores, and affiliate sales may need advanced tools that can only be found in an app.

Features That Make These Apps Indispensable for Fashion Entrepreneurs

Personalization: Modern shoppers crave personalized experiences. Tools that utilize AI to offer tailored product recommendations based on browsing and purchase history are constantly improving. Apps like Wiser, Drift AI, and Frankie AI are are showing improved sales and conversions, by helping shoppers see items they may have missed.
Interactive Browsing: Stylaquin’s Look Book is a prime example of how browsing can be transformed into an interactive experience, making shopping more engaging and enjoyable.
Insights and Analytics: Beyond the front-end customer experience, apps that provide valuable data can transform a store’s strategy. Knowing what products resonate with shoppers, and which don’t, can guide inventory decisions and marketing campaigns. Shopify makes it easy to connect Google analytics which goes into great deal, perhaps overwhelming detail for some. Stylaquin is the only app that can provide analytics on the entire shopping experience for Stylaquin shoppers. It also has an insights panel that shares the most actionable insights and explains how to use them.
Loyalty Programs and Incentives: Apps that enable stores to offer rewards, points, or discounts for repeat customers can foster brand loyalty and encourage repeat business. Shopify has too many Apps to list, all with slightly different features and benefits. Be sure you know what your customer is looking for before adding a loyalty app. Just increasing customer engagement and making your store stand out in the crowd, like Stylaquin does can deliver significantly more repeat visits and create loyalty without giving up margin or adding complexity.

Remember to make it fun!

The big truth about shopping is that there are three kinds of shoppers, Those who love to shop are the ones you should focus on first. Stylaquin was invented because women deserve a better online shopping experience. One that’s faster, more beautiful, more intuitive and one that makes it easy to explore and engage with all the fabulous products they find. That’s what makes a shopping experience memorable and worth coming back for!

P.S. It’s free and we will never share your name. You can unsubscribe at any time.

Understanding customer intention translates to more sales

Posted on August 16, 2023 by Stylaquin1

Intention is key to understanding your customer's journey

There’s a marketing strategy called Jobs to be Done that goes beyond personas. A quick understanding of Jobs to be Done is that the same person may have different needs depending on what job they are trying to get done. An example is a person who chooses a fancy pizza restaurant for a date night with a spouse but chooses a quick-serve pizza restaurant when they need to get a meal for their kid’s team. Though in both instances they chose pizza, they didn’t buy it from the same place.

Personas are a general idea of the person most likely to buy your product. Usually, the more niche your product is, the better personas will work. Except… yeah, all those exceptions. Starting with personas is just good marketing, but understanding your customers’ intentions will get you much closer to creating an experience they will return for.

Why did they come to your site?

It’s easy to fall into the mindset of “I sell shirts. They wanted a shirt. That’s why they came to my site.” While true, it doesn’t get to any nuance that will reinforce branding or encourage a return visit. Why customers come to your site is a profound question. Did they experience your brand previously and are looking forward to continuing the relationship? Are they new and just taking a peek? Are they killing time, but would make a purchase if something caught their eye? Do they have something special in mind? Did a friend send them? Did an ad send them? Are they looking for a gift? Are they shopping for themselves?

Does Your Site Do This?

How do you determine intention?

When I first came up with the idea for Stylaquin, I saw it as a way to improve the online shopping experience, which was perfect for customers who already knew what they wanted, but not for customers who were interested in browsing and discovery. That basic structure hasn’t changed in 20 years. As I reviewed the data from shoppers engaging with Stylaquin, I realized that browsing and exploring were super helpful in unlocking intention. The insights panel in Stylaquin shows the most purchased items and the most abandoned items for all purchases, but for shoppers who use Stylaquin, it also shows the most viewed items and the most saved items. That’s where you start to see a more nuanced look at intention. Are your customers browsing or buying? Are they looking at two items, or twenty? Did they add something to the cart and keep shopping, or did they leave?

Back when I worked for L.L. Bean, the catalog started the purchase journey. Now it could also be a Facebook ad, Instagram post, TikTok challenge, YouTube video, Pinterest board, or a slew of online mentions and touch points. Online shopping has transformed from an online order-taking experience to part of a much larger ecosystem of online experiences and offerings. The question we should be asking is: if a customer sees something that they like enough to explore, why do websites focus on navigation, but never on browsing and exploration? When we see the delight and discovery social media brings to online shopping, why aren’t we working to incorporate it into the structure of our websites?

Customer journeys of discovery

How many times have you gone to a website with the intention of buying a specific item, say a gift, and ended up finding something for yourself? Happens all the time. The more items customers look at, the more likely they are to make a purchase. One of the reasons Stylaquin gets such great results is shoppers view 180% more items than non-Stylaquin shoppers. Discovery leads to sales. Engagement leads to sales. Browsing leads to sales. Companies are spending staggering amounts of money on creating fun and engaging experiences outside their websites. It’s time to start looking at the actual shopping experience as a source of engagement. A customer’s intention might be to buy a specific item when they arrive, but they’ll come back if they have a good experience. Stylaquin shoppers come back 25% more often, and buy more when they do because they had a fun experience shopping.

3 technology innovations that can Increase Shopify Sales

Posted on March 20, 2023 by Stylaquin1

These three apps are worth a test drive

Are you a Shopify site that wants to increase sales and engagement? Are you looking for Shopify Apps that would be helpful to your customers and not blow through your marketing budget. Here are three to consider.

1) Stylaquin
Stylaquin is the newest of the three, and it is designed to delight and engage power-shoppers. Stylaquin adds a bar to the side of any Shopify website that acts as a portal to both a Look Book feature and an Idea board. It creates a completely new way to experience a website, without re-engineering or re-platforming. The Look Book takes the existing images from a Shopify site and instantly creates a full page layout of images. This lets shoppers flip through your site like they flip through a magazine, which is faster and increases items viewed by over 185%. When shoppers find items they’re interested in, they can add them to the Idea Board where they can change sizes, quantities, and colors as well as move items around to see how they look together. When customers are ready to buy the items they select are ready and waiting in the store’s Shopify checkout. Stylaquin enabled sites have seen time-on-site increase by 70% and conversion rates increase by 3.5%. Currently available in the Shopify App Store.

Does Your Site Do This?

2) FindMine
Findmine works as a upsell engine that drives 3-7% additional revenue. It uses AI to suggest items that go well with what customers are looking at. It adds a suggestion bar to the bottom of each page that displays additional items. There is also integration with a direct-mail programs that works in tandem with an abandoned cart program, and FindMine can be integrated into the in-store experience as well. They offer merchant intelligence features that provide onsite into customer purchasing patterns. Currently available in the Shopify App Store.

3) Storeya
Storeya has several products but the most innovative is the Traffic Booster. It uses a proprietary algorithm and AI to fine-tune Google Ads so that ramp-up time to finding what works and what doesn’t is decreased. It has a dashboard that lets you see which leads are driving customers to your site and lets you expand your spend when you find the sweet spot. They are an official Google Ads reseller and have increased the effectiveness of google ad spend by over 8X for several clients. If you’re struggling to get a decent ROI from your google ad budget check Storeya out. Currently available in the Shopify App Store.

Why innovation matters to online shopping

Posted on July 12, 2022 by Stylaquin1

Innovation is the spark that sets you apart

When you are trying to compete in a crowded marketplace, you need to stand out. There are several ways to do that: The lowest prices, the best service, unique products, interesting promotions, creative social media, and so on. Several of those are problematic from an ROI perspective. All require time, money and attention. The thing that is not on everyone’s list is innovation. Innovation is easy compared to trying to discount you way to the top.

How do you become innovative?

Try new things, use new tools, be the first kid on the block to have something cool. Tech innovation does have the occasional hiccup, but the tradeoff is being at the forefront, standing out, being a leader. Is that important to your customers? If they are younger it is very important, if you want younger customers it is very important.

Check out this video to see something that can totally transform any Shopify website in about 10 minutes.

Stylaquin is available in the Shopify App Store and it’s FREE for the first month. Innovation doesn’t get much easier that that!